Dental Marketing Tips & News

"Tell me, I forget. Show me, I remember.” These words are part of an ancient Chinese proverb, and their wisdom has never been more relevant than today when it comes to getting your message across in the digital age. For businesses such as dental practices, the power of videos can no longer be overlooked: dental video marketing is now an essential tool in attracting new patients.

Attracting new business was traditionally achieved through channels such as print, radio, and TV advertisements, but is now increasingly accomplished via the far-reaching influence of a strong online presence. Compared with conventional marketing, a dental website provides a far more effective means for a dental office to get its message across to potential patients.

No dentist likes to get a negative online review from a disgruntled patient. Adverse comments and low ratings can steer prospective patients away from your dental office, no matter how good your services are. That’s why managing your online reputation is crucial to showcase your practice in the best light.

Besides providing excellent care and treatment, a dental office needs to establish a bond of trust with its patients. While word of mouth remains a factor in building the reputation of you and your dental team, in the digital age, online reviews of your practice can reach out to far more potential patients, and are therefore crucial in the trust-building process.

We received a great email from Courtney Dunn from the American Association of Orthodontists this week and wanted to share it with you all (especially the hilarious video!). Here it is:

At DentalROI, our top priority is exceeding your needs and expectations when it comes to dental marketing. Every client is equally valued and respected, whether you’re a first-time practice owner or are a large multi-location specialty clinic.

The power of dental video marketing lies in establishing the credibility of your practice. Video content has the ability to effectively convey both information and emotion to give your dental office an advantage over those who rely solely on the written word to promote their practice.

Website security is imperative to safeguard your dental practice’s online platform from cyber crooks and to build trust with your patients. Security has always figured prominently in e-commerce and financial websites but many other types of businesses are now looking to embrace added data protection methods as a standard feature.

For most businesses, including dental practices, a customer’s perception is initially shaped by online presence. Although the everyday reality exists within the walls of the dental practice, perception is often set before a patient steps in the door. This is significant because it can mean their experience in reality can be informed by their initial perception. Great perception resulting from digital marketing also translates to more customers for your practice.

With the latest major update from Google (code name "Possum") that hit the local search market on September 1, 2016 we were left wondering what had changed and how this would affect us in the Dental marketplace. With a couple months under our belts we are now able to look at the data we have collected and identify what changed and how to best position our dental practices moving forward.