Dental Marketing Tips & News

We received a great email from Courtney Dunn from the American Association of Orthodontists this week and wanted to share it with you all (especially the hilarious video!). Here it is:

At DentalROI, our top priority is exceeding your needs and expectations when it comes to dental marketing. Every client is equally valued and respected, whether you’re a first-time practice owner or are a large multi-location specialty clinic.

The power of dental video marketing lies in establishing the credibility of your practice. Video content has the ability to effectively convey both information and emotion to give your dental office an advantage over those who rely solely on the written word to promote their practice.

Website security is imperative to safeguard your dental practice’s online platform from cyber crooks and to build trust with your patients. Security has always figured prominently in e-commerce and financial websites but many other types of businesses are now looking to embrace added data protection methods as a standard feature.

For most businesses, including dental practices, a customer’s perception is initially shaped by online presence. Although the everyday reality exists within the walls of the dental practice, perception is often set before a patient steps in the door. This is significant because it can mean their experience in reality can be informed by their initial perception. Great perception resulting from digital marketing also translates to more customers for your practice.

With the latest major update from Google (code name "Possum") that hit the local search market on September 1, 2016 we were left wondering what had changed and how this would affect us in the Dental marketplace. With a couple months under our belts we are now able to look at the data we have collected and identify what changed and how to best position our dental practices moving forward.

Do you see a term on a dental website and then search it in Google to find what it means? Or when your dental team gives you instructions, you find it hard to understand? Don’t worry! We are here to help you. You can use this glossary of dental terms to save you time and effort.

When you look at starting a new practice, or if you are going to rebrand your practice, there are so many things to consider.  While it may seem like a minor decision, your domain name can make some big impacts in brand recognition, the ability to get to your website, and even make changes to your ranking

Have you been struggling with what to write on your blog?  Read our five tips to writing great content that will help your website to be found, as well as relevant to your potential and current patitents.

There are a lot of considerations when looking at expanding and growing your practice.  From staffing and hiring to expanding to new locations or improving your current office, you have a lot to consider. One key area to consider is the average value of each patient.  This will help you to determine the success of your marketing efforts, as well as help you to better understand your practice.