Best practices for social media marketing
Here are some simple social media marketing best practices that you can easily implement in your dental practice! First it is better to build only one social media website well, than building several poorly. If you have limited time (which is the case in most practices!) then pick one social media site to focus on and spend 6 months to a year to really build it up, then consider adding another.
The second best practice for social media marketing is when posting things, quality is better than quantity, but consistency is critical! Typically 2-3 posts per week is sufficient, but if you allow weeks or months to go by between ever really quality posts then it reflects poorly on your practice. Only start posting if you are committed to doing the regular work of creating consistent quality posts. It sounds easy, but until you make it a scheduled habit it will be easy to justify putting off a post.
The third best practice for social media marketing is to write posts that are intended to draw feedback. Remember, social media is meant to be 2 way communication. Watch regularly which posts get liked or shared or comments. Then determine “why” this post resonated with your patients and do more of those types of posts.
Facebook for dentists: Is it the best place to start?
Facebook is the most well known social media website & app. Is Facebook the best place for a dentist to start? In most cases the answer is “Yes.” Facebook not only has the largest audience, but it has the best tools for promoting your practice as well as a way for delighted patients to leave recommendations and reviews about your practice. Facebook for is a great way for dentists to boost their reputation by inviting their best patients to review them there, and if these reviews will often show up in search engine results alongside their website, further increasing the likelihood that when they are found in search that potential patients will click through to their website. Facebook for is also often a search engine in and of itself. Many potential patients will often first look you up on Facebook, before going to a search engine!
