Dental Marketing Tips & News

Reputation is everything to a dental office. If, for whatever reason, patients feel they can’t trust you, they’ll take their business elsewhere.

In the digital age, online reviews can make or break a business, and your dental practice is no exception. These evaluations of your dental services significantly impact your ability to retain patients and attract new ones.

The best managed website chat systems for dental offices provide a fast, highly efficient method of attracting new patients and helping current patients.

It’s usually only the largest dental practices that have the resources to dedicate full-time representatives to talk to patients online. And what do you do if someone wants to chat in the middle of the night? The solution lies in having a reliable website chat management system.

Online advertising through search engine marketing (SEM) can give your dental practice instant access to prospective patients. Unlike radio, TV, or print advertising, it allows truly personalized dental marketing and costs a lot less than traditional forms of advertising.

Online advertising entails buying ads on search engines or social media sites to drive traffic to your website, typically on a pay-per-click basis. Pay-per-click (PPC) advertising – aka search engine marketing (SEM) – gives dental offices the fastest way to get new patients by targeting people looking for the dental services they offer.

Reminding patients about upcoming dental appointments reduces no-shows and increases practice revenue. Appointment reminder software automates the system to make it more efficient and effective.

Many dentists use automated systems to remind patients of appointments. It makes the process a lot easier.

Investing in a custom dental website will set you apart from other local practices and significantly improve your efforts to attract new patients and retain current patients.

Marketing strategies such as a social media presence and paying for online ads can help your practice but a dental website is by far the most effective tool to draw in new patients and stay engaged with existing ones.