Without a solid marketing strategy, your dental practice is likely to lose out to the competition when it comes to attracting new patients. Dentistry can be highly competitive with several practices vying for business in the same location. Staying ahead of the field in the digital age calls for an effective online strategy to promote your dental office and generate new business.
With the arrival of fall in September, many people get into the swing of celebrating all things autumn. Folks are back in town after vacation, kids have returned to school, and everyone’s ready for the transition from summer to winter. It’s an ideal time to tap into seasonal activities in order to promote your dental practice to consolidate your business and attract new patients.
When considering digital marketing strategies for your dental practice, it’s important to recognize the huge influence of social media.
SEO (search engine optimization) is the art of making your dental website show up in search results on websites like Google, Yahoo!, and Bing without paid advertising. It's no secret that online search is continuing to grow every day. With more and more devices doing more and more searches, it is crucial that your website is optimized for search. We provide SEO and local search optimization to make sure you target the correct audience, get more traffic, and ultimately get more dental patients.
Video-sharing platform YouTube provides dental practices with a powerful, far cheaper alternative to marketing via traditional television advertising. Besides being extremely cost effective, YouTube advertising enables you to home in on your target audience – prospective new patients – by geographic location, parental status, age and gender.
Your reputation is everything! What are your patients saying about you? Studies have shown that consumers are just as likely to trust online reviews as reviews from friends and family. Managing the reputation of your dental practice is critical to attracting new patients and retaining them. Even the best practices can get an undeserved negative review. Be proactive so that the good reviews outweigh the bad.
Running a busy dental practice presents ongoing challenges, and while dentists are highly skilled in their field of expertise, they may not have the same level of proficiency when it comes to the everyday management of a business. That’s why they need dental office staff to keep their practice running smoothly. However, finding the right people to do this job can be a challenge in itself.
When you think about social media marketing, Google AdWords and Facebook will probably spring to mind as obvious channels to get your message across. However, other social platforms, including LinkedIn, can provide a cost-effective means of expanding the client base of a dental office.
A successful dentist is a visionary, keen on reaching out to valued patients. In today’s era, social media including the various platforms like Facebook, Twitter, Pinterest, LinkedIn, Instagram and others, helps in acquisition, retention, and engagement of patients. The medium used for communication in 2017 is social media. With more than 3.6 billion people using social networking sites, the benefits of starting digital marketing for dentists are enormous.
Not that long ago, when you wanted to make sure people could find your dental practice, you would buy an ad in the phone book. Now, with more people finding information through their smart phones, it is not enough to be only be listed in the phone book. Whether you have one location or many, local search optimization is crucial if you want to be found online. Optimizing your site and managing local citations will not only help patients to find your location(s), it will help you to show up higher in search results and boost your online presence, resulting in more patients.
