Dental Marketing Tips & News

Gone are the days when orthodontists could rely solely on referrals to grow their business. In the digital age, a high-performing website is crucial, and several key elements are necessary for an orthodontic...

Website search engine optimization (SEO) is vital for your dental practice to attract new patients. Natural, organic SEO is also free of the fees that come with other online and offline marketing methods.

Following SEO best practices is essential to get your dental website ranked highly in search engines. It’s estimated that 75 percent of people look no further than the first page of results when they enter a search term. That’s why SEO best practices for your target keywords are critical in achieving and maintaining high visibility in major search engines such as Google.

How you respond to an unfavorable online review of your dental practice is critical to mitigate damage to your reputation in the local community.

Managing your online reputation by minimizing the effect of negative reviews while encouraging more positive assessments can give your practice many advantages.

In our last post, we looked at the benefits of paid advertising for dentists – a fast-track means of attracting new patients in your area looking for the types of dental service you offer. Here, we’ll be focusing on the pitfalls to avoid with paid advertising – and there are quite a few of them for the inexperienced.

Online paid advertising gives dentists a compelling marketing tool with fast results and a sound return on investment.

Without robust safeguards, your dental website can provide easy pickings for hackers. Medical sites are particularly targeted by cyber crooks because they give access to a wealth of information about patients – financial details as well as clinical records.

The best dental websites bring in new patients by generating high-converting leads that give you the best return on your investment.

They connect with potential patients on an emotional level and spell out in a compelling way the oral health benefits they’ll get by joining your practice.

In-office payment plans can provide major advantages for both your practice and your patients.