How DentalROI Digital Marketing Can Help Your Dental Service Organization
Scott N. McMeen
Running the non-clinical side of a dental practice entails a lot of business administrative support including legal matters, accounting
Running the non-clinical side of a dental practice entails a lot of business administrative support including legal matters, accounting
Dental practices that rely solely on Google AdWords for search engine marketing to attract new patients could be missing out on another powerful digital marketing aid.
Online social media platform Facebook provides a golden opportunity for dental practices to generate new patients. It attracts a large volume of visitors and boasts sophisticated targeting technology for advertisers.
Digital remarketing is a powerful tool that enables dental practices to remain connected with potential new patients who have visited their website but not yet come in to have dental work done. It allows you to place targeted ads in front of these people as they browse Facebook and Instagram.
Establishing a solid reputation is vital for dental practices. It demonstrates the trust your patients place in you, and is key in attracting new clients.
In the digital age, online reviews like those on Google My Business (GMB) profiles are a crucial element of the trust-building process. However, fake negative reviews can be a major problem for small businesses like dental offices.
"Tell me, I forget. Show me, I remember.” These words are part of an ancient Chinese proverb, and their wisdom has never been more relevant than today when it comes to getting your message across in the digital age. For businesses such as dental practices, the power of videos can no longer be overlooked: dental video marketing is now an essential tool in attracting new patients.
Attracting new business was traditionally achieved through channels such as print, radio, and TV advertisements, but is now increasingly accomplished via the far-reaching influence of a strong online presence. Compared with conventional marketing, a dental website provides a far more effective means for a dental office to get its message across to potential patients.
No dentist likes to get a negative online review from a disgruntled patient. Adverse comments and low ratings can steer prospective patients away from your dental office, no matter how good your services are. That’s why managing your online reputation is crucial to showcase your practice in the best light.
Besides providing excellent care and treatment, a dental office needs to establish a bond of trust with its patients. While word of mouth remains a factor in building the reputation of you and your dental team, in the digital age, online reviews of your practice can reach out to far more potential patients, and are therefore crucial in the trust-building process.
We received a great email from Courtney Dunn from the American Association of Orthodontists this week and wanted to share it with you all (especially the hilarious video!). Here it is:
