Custom Practice Videos

What do the best dental videos have in common?

So if you now are considering the importance of dental video marketing, you may next ask yourself; “How do we implement it?” The best dental videos all have a few things in common. Once again, ask yourself to consider why you personally like your favorite video content? The things that make the best dental videos are the same as other videos. Namely the best dental videos will be relevant to your best patients. In other words, the best dental videos address things that interest your best kinds of patients. Start by thinking about who your best patients are? The ones you seem to have the best talent for bringing the best results. What are they interested in relating to dentistry? What are their questions? The best dental videos will address these specific interests and questions.

Besides being relevant, the best dental videos should be concise, and memorable. Don’t go into too much detail but clearly cover the topic or question. Attention spans are growing shorter in our culture as so much content is available. The best dental videos are also unique and therefore memorable. If you can hit these 3 targets: Relevant, concise, and memorable then you will always produce the best dental videos.

Should I use dental patient education videos?

This is typically what most dentists think of when they hear “dental video.” There are a number of video resources, free and paid that a dentist can acquire and use. These can be useful in patient education, and so have a place. However they typically are only relevant, while not being concise or memorable. Dental Patient Education Videos however can provide you with some starting ideas for creating the best dental videos that will be relevant, concise and memorable.