Dental Concepts & Orthodontics

The Challenge

Dental Concepts & Orthodontics, known for their friendly environment and expert care, sought to amplify their online presence and attract more patients. In March 2023, they partnered with DentalROI, embarking on a journey to cultivate a thriving online presence.

The Solution

DentalROI implemented a comprehensive strategy encompassing:

• Website Redesign: A complete website overhaul, optimized for local search with relevant dental keywords, showcased their fun-loving team through custom photography, creating a welcoming and informative online experience.
• SEO Optimization: Targeted efforts to improve search engine ranking, resulting in a jump from 5 to 43 page-one listings for key dental terms, significantly increasing organic website traffic.
• Google Ads Management: Strategic management of their $1,500 monthly budget, ensuring targeted ad placement and efficient lead generation.
• Call Tracking & Analysis: Recording and analyzing Google Ads calls provided valuable insights into call handling effectiveness, enabling data-driven recommendations to improve conversion rates.
• Monthly Reporting: Comprehensive reports detailed new patient acquisition, service inquiries, and identified areas for improvement in call handling, empowering informed decision-making.

The Results

The impact was dramatic:

• Call Explosion: Monthly call volume skyrocketed from 48 in March 2023 to a remarkable 152 in January 2024, representing a 317% increase in just 10 months.
• Organic Growth: Improved SEO yielded impressive results, with page-one listings surging by 860%, ensuring prominent online visibility for crucial search terms.
• New Patient Pipeline: Data-driven strategies translated into new patient acquisition, with 18 new patients coming through the door in January 2024.
• Optimized Call Handling: Call tracking and analysis led to actionable insights, empowering Dental Concepts & Orthodontics to refine their approach and maximize conversion rates.